Achieve More with Less in Search Engine Marketing by Focusing on Bullseye Keywords.

How This Pay Per Click Consultant in CT Deals With Keyword Overload

Being a pay per click consultant in CT can be challenging at times. The way I used to manage multiple accounts for different clients was to follow what the “gurus” told me to do.

The thing is most “Gurus” say you need a mountain of keywords in your pay per click accounts. What these “gurus” don’t tell you is this mountain is more like loose gravel being bombarded by flooding rains. You need an excavator shoveling just to keeps it shape.

Managing a pay per click account loaded with keywords seems like an unmanageable beast at times! An overwhelming pay per click account becomes a full time freaking job just to keep it running effectively.

There’s just too much to deal with. You have

  • Thousands of keywords
  • Enough data to keep NASA busy
  • Rising costs
  • Quality score issues
  • Click through rates all over the place

and the kicker is finding out your website doesn’t convert sales and leads like it should be. It’s enough to make you pluck your own eyelashes out!

Spreading yourself thin by trying to convert thousands of keywords is just detrimental to your business. Especially these days when competition is steep and money is tight.

So how does someone like me, a pay per click consultant in CT deal with keyword overload?

Here’s a hint. I don’t! Driving a stake deeper has much more of an impact than scratching the surface. And you can only drive that stake deeper with a few keywords, so they better be important.

You can’t be everything to everyone. It’s just too overwhelming to convert thousand of keywords. Especially with a normal size website. Of course there are exceptions like Amazon, Ebay and Walmart. But I’m assuming you’re a small business with smaller advertising budget looking to get the most return possible out of your advertising dollars.

Well, according to Pareto’s law 80% of your profits/leads come from 20% of your keywords. I’ve personally managed over 110 pay per click accounts totaling a monthly adspend of $46,500 every month. And every account I’ve ever seen followed this principle.

There is always a few keywords and ads that produce far greater returns then all the rest. The ratio may not always be 80:20, but usually falls somewhere around there.

Understanding this allows you to approach a specific segment of your market more aggressively and become the king of that mountain. Plus it takes a huge load off your plate when managing your account.

Specific searches are much more valuable to you and your market than others. Some are so valuable they should be considered your bullseye keywords. I’ve learned the concept of bullseye keywords from Glenn Livingston, Ph.D.

Glenn was a marketing psychologist many companies like AT&T, American Express, Burger King, Citibank, and Ford Motor Company brought in to crawl deep inside their prospects minds and find exactly what they were desperate to buy, and to improve product lines and existing profits.

He’s taken his multiple decade’s worth of knowledge and applied it to pay per click marketing on Google and has created with a marketing research strategy to eliminate risk. it’s so effective he’s like 18 for 18 on entering markets profitable which is incredible. Learn more about Glenn Livingston Here.

But what exactly is a bullseye keyword?

It’s a keyword that represents a person in extreme buying heat. The moment when a person is paining so bad they don’t mind dishing out their hard earned money or filling out a form to seek expert help.

Your job becomes a lot easier when you reach out to prospects at this moment. And reach them using the language they need to buy or become a lead.

Everything else suddenly becomes ten times more focused and clear because you get a focus on your market like a laser beam. Your whole business ultimately revolves around these bullseye keywords.

And this focus reflects all the way through to your pay per click campaign, landing pages, sales copy, autoresponders, content advertising, search engine optimization, etc.

Below I go into the basics on how you can find your bullseye keywords and become laser focused today.

How to Find Your Bullseye Keywords & Gain a Laser Focus View of Your Market

  1. You first need to create a picture of your ideal prospect.  Actually write down on paper in a sentence or two who your ideal customer is. Any good marketer should do this anyways. Write down how much they already know about your product or service and are they ready to buy.Here’s an example from my business. My ideal prospect is someone who knows pay per click consultants exist and is searching to hire one.
  2. Now go to Google’s keyword tool and gather bullseye keyword potentials. Find all related keywords you think best represent your ideal person.
  3. Now head to Google’s traffic estimator and figure out which keywords have the most potential to make you money. When you sort all the information you should be left with a handful of super highly relevant keywords that you can call your bulls eye keywords.

That’s how to find your bullseye keywords in a nutshell. When you do this everything seems to fall in place and you gain a purpose and focus that you never had before.

Give it a try and see if you can find the bullseye keywords in your market today and let me know how it goes.

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