Google is making it easier and easier to see how your customers are interacting with your ads. Over the past year or so they have released a number add extensions you can add to your ads like Ad extensions, Sitelinks, Location extensions, and Click-to-Call.Ads are becoming more interactive, and as advertisers on Google we want to know how these ads impact our key metrics like clicks, click-through-rates and, conversions.
But there has been a limitation on how well they were able to report on these features until now.
Adwords created a new report called “click type” to measure these new features. Read more about it here
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