I went to Google this morning and noticed something a little fishy.
As I was typing I could see the google search box lightly filling in with Google suggestions as I was typing in my search.
I thought something was wrong at first, but quickly noticed search results were changing to reflect what was in the search box as I was typing.
I mean this was instant!
Then I panicked. I thought to myself, “No way in hell can this be good for business!” How can you compete when a searcher is going to see anywhere from 3-5 different search result pages within 3 seconds.
I came to the conclusion that this must be a good thing because if you’re hitting the market right, then your ad should still stand out of the crowd and your customer will get to you faster.
It’s just absolutely amazing to think how Google is going to deliver a service like this to all Google users.
Google is trying to get people the most relevant information as fast as possible.
Google instant claims it can save 2-5 seconds per search which is pretty big when you think about how fast a search takes. And I’m sure Google can justify the accelerated search speed with more money in the bank for them.
Here’s a little description of what Google say’s about Google instant right from their page.
Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.
This will be interesting for us search engine marketing professionals because our ads and website need to be authoritative enough to stand out and capture a persons attention even faster. Only time will tell how this will effect our campaigns.
I’ve got my fingers crossed for the better.
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