Why capturing people’s information is the real purpose of a website

Have you ever actually really thought about the purpose of your website? I mean really thought about it.

A lot of times we can get caught up in the excitement of a new website that we get carried away with things like flashy design and the company logo.

The number one thing you should focus on when building a website or updating a marketing program is, “how many new customers is this going to bring me”?

A flashy website is wonderful and all, but how does it work as far as generating new business. Unfortunately not very well.

I used to work at a creative design agency. The people there were wonderful, but they could never get over the fact that a flashy website didn’t mean more leads. They were just too focused on design, and now how to get people to contact the clients we were working for.

You have less than 10 seconds to capture people’s attention and give them what they want or they’re out of there. This is why every page on your website needs to either capture people’s contact information, or get them to pick up the phone and call you. If you’re not doing this, then your site is not doing its job.

A great way to get people’s information is to give away some valuable information you produced in exchange for their contact information. This can be a free report, email course, free video, files, etc… Then you can follow up with them through email and give them more information to scratch their itch. Give them articles, videos, mp3s, anything that’s engaging and useful to start building that long term relationship and demonstrate your expertise.

There are services like Aweber service or constant contact that provide email marketing. They give you forms to publish on your site and will manage your customer list. You can even load up a bunch of messages and drip feed them over time. How cool is that?

The most important thing is to have a website designed to build relationships. It’s one extra way to build up your greatest asset. Your customers!

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