- Get yourself listed in local online directories. Be consistent with your business information. The more consistent you are, the better you will list in the search engines. Phone numbers, address, etc. should all be the same. Google is the first local directory to get listed in. It’s called Google places, and the results show up in Google.com’s map results. There is even free reporting so you know how many times your listing was shown, and how many times it was clicked. Other top local directory sites include Yahoo local, Microsoft live, Yelp, Yellow pages, AOL local search, Mapquest, and local.com
- Solve your customer’s problems online through publishing content. Quality content always prevails online. The more content you put out there the bigger reach your business will have online. You can submit articles, press releases, videos, and even podcasts. Just Make sure you’re solving customer’s problems and not just plugging your business. Otherwise you’ll turn off customers and wont establish yourself as an authority in your industry. Upload content to article directories, free press release sites, and video submission sites. Do a simple search on Google and you can find lists of all these sites. Or better yet visit my SEO Consulting page to see how to get your business in front of eager customers searching for your services or products.
- Pay per click advertising and Search engine optimization Careful because you can lose your shirt with pay per click, and search engine optimization can take months to see results. But an effective search engine marketing campaign brings in leads month after month. Two important questions to ask are what are you customers typing in to the search engines to find you? And does your business show up in top positions for these phrases? Check out my pay per click consulting services and see how your business can generate a continuous stream of leads.
If you were to get started now, you can have targeted customers visiting your website today. And this gives your business a strong foundation for your presence online. Get listed in as many directories as you can, and continually add content and the search engines will find your business to be the authority in your area.
Kevin Williams specializes in online lead generation and is the owner of Williams Interactive LLC. He particularly specializes in small business internet marketing with pay per click and search engine domination.
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