I’ve recently began offering my services on a performance bases. Meaning, I only get paid when I produce results.
I always thought about doing this back in my agency days, but never really tried it till recently. I don’t know of many people in my business doing this, so I thought, “what the heck, I’ll give it a try.” Read More or Join The Party and Post a Comment »
Google Places Case Study – A Quick Look
By · CommentsHere’s a case study I’ve completed for a client of mine. To protect my clients Identity I’ve whited out their name. But here are some actual screenshots spanning over 2 months time
Here’s the Before and after:
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Most SEO and PPC companies are glorified web design companies that take advantage of people’s lack of knowledge regarding search engine marketing.
These companies do a bare minimum to get their clients a “Top Listing” in the search engines, and know little on how to capture a lead after a prospect clicks a link in Google’s search results.
Usually, these companies will build a website so the search engines can index it, and then they’re out of the picture.
That’s an extremely basic approach to search engine marketing and doesn’t hold up over time. There’s a whole other side to effective search engine marketing which includes actually promoting your website and maximizing the ROI of your paid advertising.
If You Don’t Show Google Any Love Then Why Are They Going To Show it Back. Read More or Join The Party and Post a Comment »
Google Places Course and Google Places Case Studies
By · CommentsThis is a youtube video I just found about real case studies of Google places and how it’s helped grow local businesses.
If you’re a small business and looking to improve your local search results then you may want to check out my google places course a five day email course that teaches you how to get a top listing on Google at www.GetYourListing.com
82% of folks look online to get local information. And Google is giving away totally free advertising locations to someone’s place of business owners.
I just launched my course and uploaded this video about getting a top ranking Google local listing.
I’m also giving away a free handout with my course called my Google Places Unlocked pdf.
To get the course and the free handout all you need to go is click here and sign up for my email course 5 Days to Cracking Yahoo and google Places and you can download this along with the initial day of your course.
I think taking this course will be the most valuable thing you can do to improve your business in 2011 and make it stand out prominently above your competition.
Adwords Automated More Than Ever With Automated Rules
By · CommentsI used to use the Adwords management software called Clickable at the agency I used to work at. It allowed me to make mass edits and changes across multiple accounts and multiple networks.
It was pretty cool, but something it missed was the ability to really set rules based on certain criteria. (this may have changed it’s been a while since I’ve used it) For a recently launched campaign most of our bidding adjustments were pretty monotonous. I was just trying to get a high enough bid on my keywords to get my ads in a good enough position. Then I could collect enough data and improve on them. Read More or Join The Party and Post a Comment »
Measure How Your Customers Are Interacting With Your Ads
By · CommentsGoogle is making it easier and easier to see how your customers are interacting with your ads. Over the past year or so they have released a number add extensions you can add to your ads like Ad extensions, Sitelinks, Location extensions, and Click-to-Call. Read More or Join The Party and Post a Comment »
Google Goes Instant Coffee On Us!
By · CommentsI went to Google this morning and noticed something a little fishy.
As I was typing I could see the google search box lightly filling in with Google suggestions as I was typing in my search.
I thought something was wrong at first, but quickly noticed search results were changing to reflect what was in the search box as I was typing.
I mean this was instant!
Then I panicked. I thought to myself, “No way in hell can this be good for business!” How can you compete when a searcher is going to see anywhere from 3-5 different search result pages within 3 seconds. Read More or Join The Party and Post a Comment »
Shooting Google with a Shotgun!
By · CommentsWhen Branding on Google Can Get Your Company in Serious Trouble. Part 1
Pop quiz hot shot!
Imagine having to hit a bullseye from 75 yards away with each round costing you $10. You get to choose between a shot gun, or a sniper rifle.
Which would you choose?
Hopefully the sniper rifle.
Advertising on Google is just like this scenario.
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